Vice President of Marketing-Performance
United States
Full Time
Experienced
The Company
Lahzo is an Ad-to-Agent company. We replace fragmented demand generation, lead handling, and attribution with a single closed-loop system. We drive high-intent demand through proprietary programmatic and CTV advertising, engage every prospect instantly with fully autonomous AI Sales Agents, and attribute outcomes across the entire journey — from first impression to revenue.Founded in 2023, Lahzo has achieved triple-digit year-over-year revenue growth with zero customer churn since inception. Our clients see 33% more leads, 3x higher click-through rates, and 30% lower cost per lead compared to legacy methods. We serve clients across specialty dealerships (RV, marine, powersports, agriculture), elective healthcare, and potentially new verticals — industries where demand generation and speed-to-lead drive revenue in online to offline environments.
The Opportunity
This is a foundational hire. You will own the “Ad” in Lahzo’s Ad → Agent → Attribution model. You are the marketing leader responsible for the demand generation and advertising strategy that drives results for our clients — the programmatic campaigns, the CTV buys, the targeting, the media strategy, and the performance optimization that feeds high-intent prospects into our AI Sales Agents.You report directly to the CEO. You’ll lead and build the team that designs, executes, and optimizes client advertising programs. You’ll be the thought leader who sets the standard for how Lahzo generates demand — and the operator who proves it works.
This is not a brand-only or strategy-only role. You are an operator first and a strategist second. You own the outcomes.
What You’ll Own
1. Client Demand Generation (Owner)You own the advertising and demand gen strategy that drives results for Lahzo’s clients. This is the core of the role.
- Design and execute multi-channel advertising programs across programmatic display, CTV, paid search, and emerging channels
- Build targeting strategies that find high-intent buyers — not just clicks, but households and individuals with real purchase intent
- Optimize media mix, creative strategy, and sequencing to maximize lead volume and quality for each client
- Ensure campaigns are architected to feed Lahzo’s AI Sales Agents with the right prospects at the right time
- Define and track client KPIs from first impression through AI agent conversation through closed sale
- Develop repeatable playbooks by vertical — what works for RV dealerships vs. elective healthcare vs. marine vs. powersports
- Stay ahead of platform changes, new channels, and competitive tactics that affect client performance
2. Team Leadership & Client Marketing Excellence
You build and lead the marketing team that executes across Lahzo’s client base. You set the ceiling on how campaigns are run.
- Manage, develop, and scale Lahzo’s marketing team — you define the org chart as we grow
- Bring activation ideas, channel strategy, and campaign concepts to client accounts
- Advise on media mix decisions across traditional, display, CTV, and agent-driven channels
- Translate winning strategies from one client vertical into frameworks that scale across others
- Partner with Account, Sales, Product, and Data teams to drive client outcomes
- Elevate the sophistication of client marketing without adding complexity
- Mentor and influence across teams, including people who don’t report directly to you
3. Performance, Attribution & Optimization
This role is grounded in measurable impact. You close the loop between advertising spend and revenue.
- Analyze campaign and funnel performance across channels and clients
- Use Lahzo’s attribution modeling to understand what actually drives outcomes — not last-touch guesses
- Partner with Conversation Review to apply patterns from AI agent conversations to targeting and messaging
- Optimize channel mix, creative, and sequencing based on real behavioral data
- Evangelize attribution-first thinking to clients and internal teams
- Use Lahzo’s own platform as a test lab — prove what works, then scale it across client programs
4. AI-First Experimentation & Innovation
Lahzo’s advertising engine is an AI incubator. You push the boundaries of what’s possible.
- Use AI tools to move faster and smarter across campaign strategy, creative, and optimization
- Test new acquisition channels, ad formats, and targeting tactics continuously
- Explore automation opportunities across campaign management workflows
- Grow the team’s capabilities and fluency with AI-powered marketing tools
- Stay ahead of what is and isn’t working in modern demand generation
Who You Are
- 10+ years in performance marketing, demand generation, or digital advertising
- Deep, hands-on experience with programmatic advertising, paid media buying, and campaign optimization
- Track record managing meaningful advertising budgets ($1M+ annually) with clear ROI accountability
- Experience building and leading high-performance marketing or media teams
- Strong command of attribution modeling, funnel analytics, and conversion optimization
- Experience designing multi-channel campaigns that drive measurable business outcomes (leads, sales, revenue)
- Builder mindset — you’ve built advertising programs or teams from scratch and can point to the results
- Comfortable operating as both a strategic leader and a hands-on executor
Preferred
- Background in ad tech, programmatic platforms, CTV advertising, or performance marketing agencies
- Experience with AI-powered marketing or advertising tools
- Familiarity with conversational AI, chatbots, or automated sales engagement platforms
- Track record at a high-growth startup or scale-up where you built the function
- Exposure to industries like healthcare, specialty equipment, or services — but we value breadth of thinking over narrow vertical experience
What Sets You Apart
- You think in systems — how ads, targeting, agents, and attribution connect to drive revenue
- You’re deeply curious about why campaigns work, not just what to run next
- You can simplify complex advertising strategies for any audience — clients, internal teams, or investors
- You have a high ownership mentality — you see problems in campaign performance and fix them without being asked
- You’re passionate about AI-driven advertising and want to help define a new category
Why This Role Matters
- You own the demand that feeds Lahzo’s entire system — every client’s growth starts with your work
- You directly influence client results — more leads, lower CAC, higher conversion, provable ROI
- You help define a new category of AI-powered advertising and sales
- You report directly to the CEO with immediate influence on strategy, product, and company direction
- Your playbooks compound — what you build for one client scales across every account
Compensation
| Base Salary | $180,000 – $220,000 (based on experience) |
| Performance Bonus | 10% annual target |
| Equity | Early-stage equity package — meaningful ownership in a high-growth AI company with triple-digit YoY revenue growth |
Comprehensive medical, vision, and dental insurance. 401(k) retirement plan. Unlimited PTO. Flexible remote-first culture. And a collaborative, high-trust environment where your work directly drives company and client growth.
Why Lahzo
- Category-defining product: We’re not optimizing an existing playbook. We built the closed-loop Ad → Agent → Attribution system that replaces fragmented marketing stacks.
- Proven traction: Triple-digit YoY revenue growth. Zero churn. Strong investor backing. This is a rocket with fuel.
- Direct CEO access: You report to the founder/CEO. No layers. Real influence on strategy, product, and direction from day one.
- Compounding impact: Every playbook you build for one client scales across every account. Your work multiplies.
- AI-first culture: We don’t just sell AI — we use it in everything we do. You’ll push the boundaries of what advertising can be.
Lahzo is committed to building a diverse and inclusive team. We provide equal employment opportunities to all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
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